Case study: Soria Natural. Four decades of expertise in European phytotherapy, and a CMO who was tired of being ignored by her old agency. We built the retention engine that recovered the revenue they were leaking, then made it compound. Structure: at-a-glance results, the challenge, what we saw, what we did, the results, a client quote, and a call to action.
Soria Natural grew owned revenue 24% by turning email into a system.
Four decades of expertise in European phytotherapy, and a CMO who was tired of being ignored by her old agency. We built the retention engine that recovered the revenue they were leaking, then made it compound.
Money was leaking, and
nobody was watching it.
Tina, the CMO at Soria Natural, felt neglected by her previous agency. Carts were being abandoned with no recovery in place, and a large share of online revenue was simply walking out the door. She brought real problems to solve. The old agency flinched instead of fixing them.
The product was never the issue. Soria Natural makes 100% natural products people genuinely come back for. The issue was that none of that loyalty was being captured or measured. Owned channels, the ones a brand actually controls, were left on the table.
First we made the leak visible.
Before touching a single email, we connected the data so we could see where revenue was actually being lost, and where it could be won back. Email and SMS were contributing almost nothing. That gap was the opportunity.
The gap was the opportunity: where revenue was leaking, and where it could be won back. (sample illustration)
- Cart abandonment, unaddressedNo recovery flow meant lost orders went unrecovered.
- Owned revenue, near zeroEmail and SMS barely contributed to the P&L.
- No segmentationEvery subscriber got the same message, or none at all.
- No measurementReporting could not connect a send to a sale.
See it. Decide it. Build it.
The same sequence we run on every account, with a dedicated advisor and customer success manager walking the client through every step.
Data wired together
Integration and clean storage so every send could be tied to revenue, and segments could be built on real behaviour.
→Strategy on the numbers
Segmentation to reach the right people, and a flow map prioritised by where the recoverable revenue actually was.
→The engine, shipped
16 automation flows and 50+ campaigns, copy that converts, A/B tested to remove the guesswork, with reporting they could trust.
→Cart recovery, welcome, post-purchase, win-back: the flows that capture the loyalty a great product already earns. Built once, working every day.
A natural health brand,
looking better than ever.
Soria Natural needed an extra boost. They got it. Owned revenue up 24%, a fifth of it now coming from flows that run on autopilot, and a subscriber list growing by 350+ every month.
Email went from afterthought to engine
The number that mattered: revenue on a channel the brand fully owns, no media tax attached.
A fifth of owned revenue runs itself
Welcome, cart, and post-purchase flows that earn revenue without anyone hitting send.
Plus 650+ product reviews gathered along the way, the social proof that makes every future campaign land harder.
⟦Client testimonial placeholder. One or two lines, in the client’s own voice, on what changed and how it felt to work with ADGY.⟧
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