Sadje v pisarni is a fast-growing start-up based in Slovenia. Founded in 2018, its sole goal was to bring the best possible healthy snacks to offices.
We pulled off a 300% growth rate during the wild years 2020/2021/2022.
Sadje v pisarni started to see a significant shift in customer behavior during a pandemic.
People were moving away from their offices to their homes.
Their weekly active client’s conversion rate dropped by 70%, resulting in some significant revenue losses. They needed to shift their business model from b2b to b2c quickly.
Our framework allowed us to balance agility and thoroughness. We researched how customers were experiencing the buying journey from ad campaigns and search through to aftersales. And uncover what was causing any doubts and hesitations.
The rich data set meant that we could create a list of recommendations.
Based on our findings, our recommendations included features that would aid decision-making, adjustments to the value proposition, navigation, and visual design changes to improve usability.
One insight was that we must create simple packages to ease sales and packing.
Our recommendation was to set up an e-commerce shop for b2c and upgrade logistics to quickly provide fresh fruits & veggies to people stuck at home all over the country.
While all the other delivery providers were experiencing delays and lost shipments, they kept their promise and achieved a 99% successful delivery rate.
People received all the packages within a single business day from the order.
We kept their customers happy by showering them affectionately and returned their love by ordering more and spreading the word.
Many of their B2B partners stepped back into the game, trusting them to care for their employees at home.
They even joined forces in launching several charity campaigns in December 2021, which are still going on to this day.
The media grabbed on, and we enjoyed much free PR coverage.
The future looks bright for Sadjevpisarni.si.
Sadje v pisarni made an incredible move and scored big-time by delivering a whopping 600.000€ of extra revenue per year.
• Our team created 100 pages of content to improve keyword rankings and the brand’s authority in the space.
• During the partnership, over 13,900 new monthly site visitors were added.
• Widespread national coverage from 24UR, Finance, Bizi, Radio Ognjišče, Radio, Marketing Magazin, Radio Maribor, RTV SLO, SMK – Slovenian Marketing Conference, and more.
• We watched the monthly visitor count skyrocket— 13,900 new monthly visitors!