Case Study - Branding - CAKE IT

WRITTEN BY

Marjana Brezigar

Creative Designer

Published 19/1/2023
Last edited 19/1/2023

CAKE IT – Branding

Product positioning

CAKE IT is a set of essential cake-decorating tools.

Our primary audience is people interested in creating, impressing, and searching for a change of pace from daily hustle.
Baking makes you feel more rewarded and provides a strong sense of accomplishment.

Brand identity

CAKE IT is all about relaxing, creating, and expressing yourself.
It puts your consciousness in the present and enhances you to be creatively curious in this world.

To create a vibrant brand identity, we researched, defined the project’s basis and goals, and made a visual identity that reflected the brand values.

Through its simplicity, CAKE IT looks for bolder ways to tell its story.

Logo, typography, and colors

The buttercream silhouette symbol enhances an atmosphere that shares creative, happy, and joyful moments. We chose a simple, highly-readable, and lean font that would combine harmonically with the symbol. Supporting colors were selected to give the brand a feel of exceptional quality and calm.

Our clients have plenty to say about our products and services, but here’s the takeaway:

"As the founder of a large e-commerce company, I was impressed with ADGY. Their speed, expertise, and experience were top-notch, and I appreciated their ability to provide a full range of services under one roof. This made it much easier for me to navigate the business process and achieve the results we were looking for. Overall, I highly recommend this agency to any business looking to create a brand that stands out in the market."

Jure DamjanCO- Founder @PROVIDIO, one of the brands- cakeit:shop

CAKE IT – Branding

Product positioning

Brand identity

Logo, typography, and colors

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