WRITTEN BY
Creative Designer
Bulava is a specialty coffee brand that aims to provide high-quality coffee to the urban population. Bulava beans are sourced from the finest farms around the world, handpicked and roasted to perfection to bring out their unique characteristics.
Problem: The specialty coffee market is highly competitive, and it can be challenging to stand out from the crowd.
Bulava needed a way to differentiate itself from other specialty coffee brands and create a unique brand identity that resonated with its target audience.
We chose to focus on the urban lifestyle and modern people in its branding and marketing efforts. We created a unique and visually striking packaging design that features bold, urban-inspired graphics and a sleek, modern aesthetic.
The brand’s target audience is the young and trendy dwellers who are looking for a unique and high-quality coffee experience.
Bulava is a coffee brand that blends the bold flavors of the city with the rich traditions of its origin. A brand takes inspiration from the vibrant, bustling streets of the city, and infuses that energy into every cup.
To create a visual identity for Bulava, we incorporated origin’s ornament illustrations into the design to represent the traditional aspects of the brand, combined with urban elements, such as bold typography and street lifestyle shapes. The color palette and imagery used in the design reflects the brand’s personality and values. We ensured that the visual identity is consistent across all marketing materials, such as product packaging, website, photography and the unboxing experience.
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Montserrat
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Montserrat
Bulava
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