What is website structure, and why is it important?

WRITTEN BY

Mojca Brezigar
Mojca Brezigar

Conversion Copywriter

Table of Contents

In today’s digital age, a website is one of the most important tools that a business can have. But what makes a great website?

A great website is like a well-oiled machine where all the moving parts work together to bring users a service that meets their expectations.
In this blog post, we’ll list 6 key elements that go into creating a great website.

1.The website has a clear purpose and satisfies user intent

This means understanding what the target audience is looking for and ensuring that the website effectively provides that information in an organized and easily accessible manner.

Whether it’s a small business website looking to gain customers or a blog hoping to reach a wide audience, the goal should be crystal clear. Every great website is designed with a specific purpose in mind: to inform, to entertain, to sell, or something else. It should be the first thing users see when they land on your page and the guiding principle behind all other design components.

Without a clear purpose, webpages simply become an overload of information and lose focus.

If you have a goal for your website and make sure that it is very apparent throughout each page, you’re well on your way to creating an effective and great website.

2. The website is technically sophisticated

When it comes to building a great website, technical prowess can make a significant difference in the success of your online presence. Some web developers might be able to craft catchy content and beautiful decorations, but if the site’s basic infrastructure isn’t stable then the visitor experience is likely to suffer.

In today’s fast-paced digital world, it’s critical that the pages of your website load quickly. Slow load times can be frustrating for users and result in them quickly losing interest and moving on to another website.

In addition to impacting user experience, slow load times can also negatively impact your search engine rankings.

That search engines direct new users to your website, it must be optimized for search. The Key to Online Visibility is SEO. This is important because appearing at the top of search engine results can significantly increase the visibility and credibility of your website. To optimize your website for search, you must understand how search engines work and what factors they consider when ranking websites.

A website that is technically sound not only provides a smooth and seamless user experience but also boosts credibility and trust in your brand.

3. The website is secure and trustworthy

The importance of website security cannot be overstated. In the digital age, a website is often the first point of contact between a business and its customers. As a result, it is crucial that the website is trustworthy, safe, and secure. This not only protects sensitive customer information but also establishes the credibility of the business. A website that lacks security measures can lead to data breaches, loss of reputation, and decreased trust among customers.

To ensure that a website is secure, it is recommended to use secure protocols like HTTPS and SSL, regularly update software and plugins, and implement strong passwords and login credentials. By taking these steps, businesses can provide a safe and secure online environment for their customers, thereby building trust and ensuring the success of their online presence.

To build trust with your customers, you also need to add social proof elements on your site like customer stories, ratings and reviews, credentials and certifications – anything to show a potential buyer that they’re in the right place! Add social proof elements throughout your homepage for a beneficial impact!

social proof trust section

Source: Sadje v pisarni

Certificates of a secure and trustworthy website

Source: Soria Natural

testimonials of a secure and trustworthy website

Source: Adgy

4. A great website has a great design

The design of a website is often the first thing that potential customers or users notice, and it can make or break their impression of the business or organization.

A well-designed website not only looks professional and attractive, but it also has a positive impact on the user experience. It helps visitors quickly find what they’re looking for and understand the value of the products or services offered. A good website design can also increase user engagement and encourage visitors to spend more time on the site, leading to a higher likelihood of them becoming customers or clients.

A great website design takes into account the needs of the target audience and provides a user-friendly experience. It is important to have a clean, simple, and organized layout that makes navigation easy and intuitive.

A great website design also considers the visual elements, such as colors, images, and typography, to create an aesthetically pleasing and memorable experience. These elements should be used consistently throughout the website to create a cohesive and professional look.

website design example of Sadje v pisarni
A clean, simple, and organized website design of Sadje v pisarni
Front page website design of Cake it
website design example of Cake it

Source: Cake it

5. A great website design is also responsive and optimized for various devices

A great website design is not just about the aesthetics and visual appeal, but also about the functionality and user experience.

In today’s world, where people access the internet on a variety of devices, it is crucial for websites to be optimized for different screen sizes and platforms. A responsive website design ensures that the website adjusts its layout to fit the size of the screen, providing a seamless and consistent experience across all devices.

6. The website has engaging content

The content of a website plays a crucial role in shaping the user’s experience and impression of the business or organization. It is the core of the website and should be centered around the needs and interests of the target audience.

What are their pain points? What are their goals and interests? Answering these questions can help businesses and organizations create content that resonates with the target audience and provides value.

The content should also be easy to understand, with a clear and concise message that quickly conveys the value of the products or services offered.

Frequently asked questions about making a great website

Frequently asked questions about making a great website

A great website typically includes a clear, user-friendly design, easy navigation, well-written content, optimized images and videos, and responsive design for mobile devices.

How do I create a user-friendly website design?

Create a simple and organized layout with clear headings, easy-to-understand content, and contrasting colors. Make sure the website is easy to navigate, with a well-organized menu and intuitive structure.

How important is website speed and optimization?

Website speed and optimization are crucial for a great website as they directly affect the user experience. A slow-loading website can lead to high bounce rates and decreased engagement. Make sure your website is optimized for both desktop and mobile devices.

How can I improve my website's search engine optimization (SEO)?

Improving your website’s SEO involves making technical improvements to your site structure and content to increase its visibility in search engine results pages. This can include keyword research, creating high-quality content, and utilizing header tags, meta descriptions, and alt tags for images.

What are the benefits of having a responsive design for my website?

A responsive design ensures that your website is optimized for viewing on multiple devices, including desktops, laptops, tablets, and smartphones. This provides a consistent user experience and can improve your website’s visibility and accessibility to a wider audience.

How do I make sure my website is secure?

Website security is crucial to protect both your website and its visitors. This can be achieved by implementing SSL certificates, regularly updating software, and implementing strong passwords and user authentication measures..

How often should I update my website's content?

It’s important to regularly update your website’s content to keep it relevant and engaging for visitors. This can include adding new blog posts, product updates, and event information. The frequency of updates will vary based on the type of website and its goals.

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Mojca Brezigar
Mojca Brezigar

Mojca is an expert in transforming words into gold - or as she likes to call it, Conversion Copywriting at ADGY!

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