If you want to target and keep more customers, content marketing is essential. As your business evolves over time, though, scaling up your content efforts can be a bit daunting. That’s why we’ve put together this blog post with helpful advice on how to scale your content strategy.
SEO-driven content marketing should remain your primary focus to expand traffic, and there’s a good reason why. If you optimize your content for search engines, it is more likely to appear in the top results when individuals are searching for keywords associated with your business. This increased visibility of your work will draw more eyes onto it and subsequently drive people towards visiting your website.
Before deciding if SEO-driven content marketing is right for your website, there are a few elements you should take into account:
If you’ve considered these factors and the answer is yes, then SEO-driven content marketing could benefit your website. However, it’s important to note that SEO-driven content marketing may not be the best fit for every business, and it’s always recommended to thoroughly analyze your website and audience needs before making any decisions.
Here are some common SEO terms that are related to content:
By understanding these terms and how they relate to content, you can create and optimize your content to be more search engine friendly and improve your website’s visibility in search results.
Prioritizing topics for rankings and developing a content calendar based on the ability to rank is an essential part of SEO-driven content marketing. Here are some steps you can take:
Here are some steps you can take:
Measuring the value of potential rankings in SEO-driven content marketing is an essential step in determining the success of your strategy. Here are some ways to measure the value of likely rankings:
All these metrics will help you to understand the value of the rankings for your business and adjust your strategy accordingly.
By layering content over product pages and matching top-funnel keywords to bottom-funnel products, you can make a more significant impact with your content strategy and increase the chances of conversion. You can create a more effective content strategy by determining how keywords fit in your marketing funnel and using a content map.
Utilize Keywords to Boost Product Pages: One way to utilize keywords to boost your product pages is by optimizing your product titles and descriptions with relevant keywords. This will help increase your product pages’ visibility in search engine results, making it more likely for customers to find them. You can also include keywords in your product tags, meta descriptions, and URLs to boost the pages’ ranking.
Use Long-Tail Keywords: Long-tail keywords, or phrases that are longer and more specific, can help to boost your product pages by targeting more qualified leads. As they are less competitive and have a lower search volume, they are often easier to rank for than short-tail keywords.
Add a blog: Adding a blog to your website and regularly publishing content that targets specific keywords can help to boost your product pages. By linking to your product pages in your blog posts, you can drive more traffic to your product pages and increase their visibility in search results.
Find Substitutes when Content Layering Doesn’t Fit: If content layering doesn’t fit your business model or industry, you can find substitutes that will still allow you to target specific keywords and drive more traffic to your product pages. For example, you can create how-to guides, tutorials, or comparison articles targeting particular keywords and linking to your product pages.
Monitor and Optimize: To ensure your website, keywords and SEO strategy are performing well, regularly analyze the data and make any necessary improvements.
By utilizing keywords to boost your product pages, you can increase the visibility of your products in search engine results, making it more likely for customers to find them. By finding substitutes when content layering doesn’t fit, you can still target specific keywords and drive more traffic to your product.
The Skyscraper Technique is a content marketing strategy that involves creating high-quality, in-depth content that is significantly better than what is currently available on the topic. The goal is to create a piece of content that is so valuable and comprehensive that it becomes the go-to resource on the subject.
The technique involves finding a popular piece of content on a topic you want to rank for, analyzing it to identify what makes it successful, and then creating a new piece of content that is even better. This can include adding more information, updating it with the latest research, or making it more visually appealing.
Once the content is created, the next step is to promote it to the right audience and try to get backlinks from other sites. This will help increase the content’s visibility and make it more likely to rank highly in search engine results.
The Skyscraper Technique is beneficial for building backlinks and increasing the visibility of your website. It can target high-volume keywords and drive more traffic to your website. It can also boost your brand’s visibility by creating a piece of content that is so good that it becomes the go-to resource on the topic.
If employed correctly, the Skyscraper Technique can be an invaluable content marketing method; however it should not be abused as this could damage your website’s success.
Link building is acquiring backlinks to your website from other sites. Backlinks are links that point to your site from other sites on the internet and are an essential factor in determining a website’s search engine rankings. The more high-quality backlinks a website has, the more likely it is to rank well in search engine results.
Link building is essential for SEO because it helps to establish a website’s credibility and authority. Search engines use backlinks as a way to gauge the value and relevance of a website. If a website has many high-quality backlinks, search engines assume it is a valuable and credible resource.
Writing effective pitch templates is an essential part of link building. These templates help you to craft personalized and compelling messages to other websites that you hope will link to your site. When writing a pitch template, it is essential to keep in mind the needs and interests of the website you are reaching out to.
When evaluating a website’s “pitchability,” it is essential to consider factors such as its niche, content, and audience. Websites in the same place as yours that produce high-quality content and have an audience that would be interested in your site are more likely to be open to linking to your site. It is also essential to consider the website’s Domain Authority (DA) and to link Root Domains (LRD), which can indicate the website’s overall authority and popularity on the internet.
During my discussion on how to scale SEO-driven content marketing for your business, I recommended starting with a KOB analysis in order to understand the opportunity and validate its investment. Additionally, I proposed creating a list of relevant topics within your niche market and leveraging tools like Ahrefs and SEMrush to gauge keyword difficulty, traffic value, as well as the cost of traffic so that you can obtain an updated KOB score.
Understanding the most influential topics for your business will help you prioritize them. Link building and cold pitching are also integral components of this process, so it is imperative to approach with caution when utilizing these results for your own business due to its potential drawbacks.
The first step is to conduct a KOB analysis to understand the content marketing opportunity and validate the investment in it.
By using tools like Ahrefs and SEMrush to measure keyword difficulty, traffic value, and traffic cost and creating a new KOB score, you can prioritize the highest impact topics for your business.
Link building is the process of acquiring backlinks from other websites to your own. These backlinks help to increase the authority of your site, making it more likely to rank well in search engine results.
The Skyscraper Technique is a strategy for creating high-quality content that outperforms what is currently ranking for a particular keyword or topic. It involves researching existing content, identifying opportunities for improvement, and creating content that is more comprehensive, informative, or visually appealing.
“10x” or “2x” content formats are generally used when the competition for a particular keyword or topic is high, and you need to create content that is significantly better than what is already ranking in order to outcompete it.
To evaluate if a website is “pitchable,” you should look at its domain authority, the relevance of its content to your own, and the number of linking root domains it has. Websites with high domain authority and relevant content are more likely to be receptive to link building pitches.
David Žalec is the mastermind behind ADGY! He's a CEO with extraordinary powers, like T-shaped knowledge that gets any business to their goals dazzingly fast. If you're looking for someone who'll boss around your bottom line...look no further than David - because he knows how to make marketing look easy peasy!
