Improve your website by making it more descriptive, specific, and clear


Mojca Brezigar
Mojca Brezigar

Conversion Copywriter

Table of Contents

When it comes to your website, clarity and specificity are crucial for success.

By adding specificity, you can improve your brand recognition, highlight the unique features of your products or services, and facilitate easier navigation of your website. Adding specificity can also help improve your search engine rankings, as specific keywords and phrases related to your brand will appear higher in search results.

A website that is easy to navigate and understand will attract and retain visitors, increasing your chances of converting them into customers. However, achieving clarity and specificity can be challenging, especially when presenting complex information or offering a wide range of products or services.

This blog will explore how to improve your website by making it more descriptive and clear. Adding specificity to your website can create a more engaging and memorable user experience. We’ll delve into some key strategies for improving your website’s specificity.

1. Write a descriptive header

Writing descriptive <h1> headers is a simple but effective way to improve the specificity of your website. A header is typically the first thing that a visitor sees when they land on your website, and it is often the deciding factor in whether they will continue to engage with your content or move on to another website.

Therefore, it is essential to make sure that your headers accurately convey the main idea of your content and are written in a clear and concise manner.

By crafting descriptive headers, you can give your visitors a quick preview of what your content is about and make it easier for them to find what they are looking for. This is especially important if you have a large website with a lot of content, as it can be overwhelming for visitors to navigate without clear and descriptive headers.

Furthermore, including specific keywords related to your brand or industry in your headers can also help improve your search engine rankings, making it easier for potential customers to find you.

In short, writing descriptive <h1> headers is a small but impactful step towards improving the specificity of your website, enhancing the user experience, and ultimately driving more conversions.

example of a good descriptive header

Source: Soria natural

2. Write specific and engaging subheads

Subheads are an essential tool for breaking up large blocks of text and making it easier for readers to scan through content. However, if the subheads are generic and uninspiring, they can lead to your visitors losing interest and clicking away from your site. To avoid this, you should rewrite your subheads with more specific and descriptive language that reflects the unique value proposition of your business.

When you are writing your subheads, consider the key messages you want to convey to your readers and how you can communicate those messages in a more engaging and specific way.

Using descriptive subheads can also help improve the organization and flow of your website. By breaking up your content into more specific and descriptive sections, you can make it easier for visitors to navigate your site and find the information they are looking for. This can help increase engagement and potentially drive more conversions.

By communicating your unique value proposition in a clear and engaging way, you can capture your visitors’ attention and keep them engaged in your content. So, take the time to review your website’s subheads and make the necessary changes to enhance your website’s specificity and improve your visitors’ user experience.

exmaple of a specific and engaging subheader
a good and atrracting subheader

Source: Soria Natural

3. Use a relevant image at the top of your homepage

Using a relevant image at the top of your homepage is a simple yet powerful way to improve the specificity of your website and make it more engaging for your visitors.

The right image can set the tone for your website and immediately convey what your brand or business is all about.

A high-quality image can grab your visitors’ attention and inspire them to explore your website further, making it more likely that they will stay on your site and potentially convert into customers.

For example, if you run a clothing store, a relevant image at the top of your homepage could feature a model wearing your latest collection, showcasing your unique style and brand identity. Similarly, if you run a travel website, a beautiful image of a popular destination or landmark can instantly transport your visitors and evoke a sense of wanderlust, enticing them to explore your site further.

Moreover, using relevant images at the top of your homepage can also help break up large blocks of text and create a more visually appealing layout. This can make your website easier to navigate and enhance the overall user experience.

However, it is crucial to choose high-quality images that are relevant to your brand and message. Using random or generic images can be confusing for your visitors and detract from the specificity and authenticity of your website. Therefore, it is essential to take the time to choose images that truly represent your brand and align with your messaging. By using a relevant image at the top of your homepage, you can create a more specific and engaging website that captures your visitors’ attention and keeps them coming back for more.

An example of a relevant image at top of homepage for Cake it

Source: Cake it

An example of a homepage image for sadje v pisarni

Source:  Sadje v pisarni

4. Use specific and descriptive navigation labels

Using specific and descriptive navigation labels is a crucial element in improving the specificity of your website and making it easier for visitors to find the information they need. Navigation labels are the links that guide visitors through your site and help them find the pages or content they are looking for. However, if your navigation labels are generic or vague, visitors can quickly become frustrated and confused, leading to a negative user experience and potentially driving them away from your site.

Specific and descriptive navigation labels

Source: Soria Natural

5. Write a clear and specific CTA

Calls-to-action (CTAs) are a vital component of any website, as they guide visitors to take the desired action, such as making a purchase, filling out a contact form, or signing up for a newsletter. However, if your CTAs are unclear or too generic, visitors may not understand what action you want them to take, leading to missed opportunities and lower conversions.

To improve your website’s CTAs, you should focus on writing clear and specific language that explicitly communicates what visitors will get by taking the desired action. For example, instead of using a generic CTA such as “Learn More,” you could use “Sign Up for Our Newsletter to Receive Exclusive Marketing Tips and Strategies.” This CTA provides a specific benefit to visitors and encourages them to take action to receive it.

It is also important to use active and engaging language in your CTAs, such as “Get Started Today” or “Claim Your Free Trial Now.” This type of language motivates visitors to take action and makes them feel like they are missing out if they don’t take advantage of the offer.

When writing CTAs, it’s also essential to place them in a prominent and visible location on your website. The CTA should be easily identifiable and stand out from the rest of the content. A great way to make your CTA stand out is by using contrasting colors or bold text.

Finally, it’s crucial to ensure that your CTA is relevant to the content on the page. Visitors are more likely to take action if the CTA aligns with the content they are reading. For example, if you have a blog post about digital marketing, the CTA could be to sign up for a digital marketing course.

In conclusion, writing clear and specific CTAs is essential in improving the effectiveness of your website. By providing visitors with a clear understanding of what they will get by taking action, using active and engaging language, placing the CTA in a prominent location, and ensuring it is relevant to the content, you can drive more conversions and enhance the user experience. So take the time to review and revise your CTAs to make sure they are specific, engaging, and clear.

An exmaple of a clear and specific CTA

Source: Cake it

Source: Soria Natural

Frequently asked questions about Improving your website by making it more descriptive, specific and clear.

What is meant by making a website more descriptive, specific, and clear?

Making a website more descriptive, specific, and clear means using language and design elements that provide specific information and details about your products, services, or content, making it easier for visitors to understand and engage with your website.

Why is it important to make a website more descriptive, specific, and clear?

A website that is descriptive, specific, and clear can help visitors to better understand what your website is about, what products or services you offer, and how to use your website. This can lead to better user experience, higher engagement, and increased conversion rates.

How can I use specific language on my website?

To use specific language on your website, avoid using vague or general terms that may not be understood by all visitors. Instead, use language that is specific to your industry, product or service, and target audience. For example, use specific terminology or jargon that is commonly used by your audience.

How can I provide detailed information about my products or services on my website?

To provide detailed information about your products or services, consider creating separate pages or sections for each product or service, and provide detailed descriptions and specifications. Use images, videos, and other visual aids to help explain your products or services.

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Mojca Brezigar
Mojca Brezigar

Mojca is an expert in transforming words into gold - or as she likes to call it, Conversion Copywriting at ADGY!

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