Social Proof: How to use it on your website (with examples)

social proof - case study example on Adgy marketing agency

Social proof is a powerful phenomenon that can influence the behavior of consumers in a variety of ways. It is based on the idea that people will follow the actions and opinions of others in order to display accepted or correct behavior.

Cialdini’s 7 Psychological Principles of Persuasion

Cialdini's 7 Psychological Principles of Persuasion

In this blog post, we will take a closer look at each of these principles and get understand how these principles can help you to boost conversions. However, it is important to use these principles ethically and for the benefit of others.